Ionela Morgun

At DENT ESTET, she is directly involved in developing and producing the brand’s digital content, coordinating the full process: concept, brief, preparing photo-video sessions, collaborating with doctors, patients and influencers and adapting materials for Instagram, Facebook, TikTok and YouTube.

Her career began in television, as a reporter and presenter, experience that shaped her ability to identify a story, build a message and turn it into a format that captures attention. The move into medical marketing brought that perspective into a field where content must succeed at something harder than mere visibility: making medical information accessible and relevant without losing its credibility.

In her work for DENT ESTET, Ionela constantly works with one of a clinic’s most important communication resources: the people and the real stories behind the medical act.

This practical experience is the core of her contribution within ADOM. Ionela teaches doctor-entrepreneurs and clinic managers how to move from “we should make some content” to a well-organised production process in which every shoot starts from an objective, has a concept, a shot plan and a clear outcome.

Within Chapter I – Marketing & Communication, she delivers the module “From idea to shoot: how to create the guide for a photo-video session” and the practical workshop “Behind the scenes”.

Because good content does not begin when you start the camera. It begins long before — with a strong idea, a clear objective and a plan that knows exactly what it wants to communicate.