The Dental Office Managers Association began as one clinic group's internal culture of sharing and became the first management school for dentistry in Romania.
2013Founded
14Faculty members
1stDOM school in Romania
The Dental Office Managers School — a course session in Bucharest.
Clinic management · Operations · Team culture · Medical marketing · Patient experience · Front desk · Procurement · Medical law · Clinic management · Operations · Team culture · Medical marketing · Patient experience · Front desk · Procurement · Medical law ·
How it started
One initiative, one profession
Built on the management experience and clinical expertise developed inside DENT ESTET, ADOM turned an internal culture into a national programme.
In 2013, Dr. Oana Taban, CEO and Founder of the DENT ESTET clinic group, launched ADOM România to support the development of management in dental clinics.
ADOM reflects one of the group's founding principles: a culture of sharing and mentorship as the engine of performance and professional growth.
It launched the first educational programme in Romania dedicated to dental clinic management — the Dental Office Managers School — for entrepreneurial dentists, clinic managers and the teams around them.
„
A clinic does not grow on clinical work alone. It grows on the way it is run.
Timeline
Thirteen years in
From a single initiative inside one clinic group to a faculty of fourteen and a national community.
2013Founded
The initiative
Dr. Oana Taban launches ADOM România to support the development of management in dental clinics.
2014First programme
The DOM School
The first educational programme in Romania dedicated to dental clinic management.
2019Teaching team
The faculty
Programmes are built on real situations, taught by professionals who run clinics every day.
TodayWhere we are
The community
A platform and a professional community of dentists, managers and team leaders nationwide.
Principles
What the programmes stand on
Three commitments that decide how every course is written and taught.
Sharing and mentorship
Knowledge moves between clinics instead of staying locked inside one.
Real situations
Programmes start from cases in practice and end in solutions you can apply.
Community
The relationships built in the room outlast the course — managers who call each other.
Faculty
People who run clinics
14 members
Fourteen practitioners teach across the programmes — operations, HR, marketing, procurement, law and patient experience.
Dr. Oana TabanFounder of DENT ESTET & President of ADOM
Managers, coordinators and practice owners on what changed after the programme.
„
After a warm welcome I found a genuinely excellent programme: well organised, with information and strategies that are useful and concrete for managing a dental clinic.
„
Learn before you earn. Wonderful people with wonderful ideas, willing to share what they know — and our team found a new rhythm after the course.
„
The ADOM experience is constructive and, not least, beneficial for any participant. It helps you assess yourself honestly and meet the right people in the field.
„
I came for the marketing module and left with a reporting pack my dentists actually read. That alone paid for the programme.
„
The cases are real, not theory. Everything discussed on Saturday was in use in my clinic by Tuesday.
„
What stays with you is the network. I still call three people I met in that room whenever a difficult decision comes up.
01 / 6
Archive
From the room
Conference talks, masterclass excerpts and alumni interviews.
Still unsure which programme fits your role? Write to us and we will point you to the right one.
They are the first point of contact for the patient: scheduling, phone communication and the reception experience. Attendance rates and the perception of the clinic depend on how well that role is run.
They take on the administrative and operational side so the dentists can focus on clinical work. They coordinate the team, track the indicators and keep the clinic predictable.
Because decisions on investment, pricing, hiring and marketing need data rather than intuition. Structured management protects both profitability and the quality of care.
Chapter programmes on management, marketing and organisational culture, seminars for front desk and assistants, plus applied clinical courses and communication modules.
Direct experience from the DENT ESTET clinics and from the faculty own practice: operations, HR, medical marketing, procurement, medical law and team leadership.
Entrepreneurial dentists, clinic managers, front office coordinators and assistants — anyone responsible for how a practice runs day to day.
Newsletter
The course calendar, once a month
New dates, clinic resources and invitations to community meetups. No spam, unsubscribe any time.
