Diana Coman

With a PhD in Communication Sciences and over 15 years of experience in the field, Diana teaches Social Media at the Faculty of Journalism and Communication Studies – University of Bucharest and works with brands to develop their presence and communication on platforms such as Instagram, TikTok and Facebook.

Her expertise combines two perspectives that rarely meet: an academic understanding of communication and hands-on experience of a digital environment that is constantly changing. Algorithms, formats, user behaviour and trends shift quickly, but the principles of a strong content strategy remain tied to audience, relevance and objectives.

Within ADOM, Diana helps doctor-entrepreneurs and clinic managers understand why some accounts succeed in building audience and engagement, while others publish constantly without getting results.

Her courses go beyond the question “what do we post?”. Participants understand how algorithms work, what types of content generate engagement, how they can use the particularities of Instagram, Facebook and TikTok and how they can identify and adapt trends without losing the brand’s professional identity.

For a dental clinic, social media should not mean posts alone. It should build visibility, trust and a voice the patient recognises.