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2nd Edition #Trust THE Expertise

Chapter I

Marketing & Communication for Dental Entrepreneurs & Managers

Your brand. Your voice. Your strategy. Two days where four practitioners give you the strategy, content, and words that grow your clinic.

Date

9–10 Oct

2026, Friday & Saturday

Location

București

shared at registration

Investment

440 €

16 sessions, materials included

Starts in

—d —h —m —s

12 seats left

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Add to Calendar 10/09/2026 8:30 am 10/10/2026 5:00 pm Europe/Bucharest Curs Marketing și Comunicare în Stomatologie Curs Marketing și Comunicare în Stomatologie BUCUREȘTI

Marketing strategy · Budget & allocation · Social media · Photo-video content · Personal brand · In-clinic communication · Patient retention · Marketing strategy · Budget & allocation · Social media · Photo-video content · Personal brand · In-clinic communication · Patient retention ·

Who is it for

Choose your role

Clinic managers, marketing leads, and dentist-entrepreneurs get the same tools—but use them differently. See exactly what each role walks away with.

What's blocking you now

“We do marketing, but I don't know what works or how much we should invest.”

You leave with

A channel budget with month-by-month trackable indicators.

A clear reporting flow between clinic, agency, and front desk.

Decision criteria to stop what isn't bringing new patients.

Course agenda

Hour by hour

Tap a session to see what you'll learn in practice. The line on the left tracks how far you've gone through the day.

08:30 – 09:00

Welcome Coffee

Networking

09:00 – 10:45

Digital Marketing in Dentistry – From Strategy to Practice (Part I)

Lăcrămioara Roșca · Marketing Director DENT ESTET

Learn how to turn data and insights into campaigns that attract and retain patients. Clarify your strategy and build a coherent, high-performing presence.

10:45 – 11:00

Coffee Break

Break

11:00 – 12:30

Digital Marketing in Dentistry – From Strategy to Practice (Part II)

Lăcrămioara Roșca · Marketing Director DENT ESTET

Discover how to translate strategy into concrete actions. Structure your channels, optimize messaging, and support consistent clinic growth.

12:30 – 13:30

Lunch Break & Networking

Break

13:30 – 14:45

Practical Workshop: Marketing Budget – From Strategy to Efficient Allocation

Lăcrămioara Roșca · practical workshop

Learn how to prioritize the right channels and track investment performance for measurable results.

14:45 – 15:00

Coffee Break

Break

15:00 – 17:00

Building Trust as a Dentist: Professional Image & In-Clinic Communication

Bianca Brad · Media Personality

Explore how to strengthen your professional image and improve patient communication. Learn how to create clear, confident interactions that drive loyalty.

Speakers

Four practitioners

Not theorists. People who run marketing for clinics and brands every day. Choose a name for the full profile.

Profile

Lăcrămioara Roșca

Marketing Director DENT ESTET

Sessions delivered

Delivers digital marketing (I and II) and the budget workshop — Friday, October 9.

Over 10 years of experience in strategic marketing within top companies such as Decathlon, Regina Maria Dental Clinics, and DENT ESTET. Deep expertise in medical marketing with impact on patient acquisition, conversion, and retention.

“We have created a complex yet balanced course where participants learn how to build a strong online presence and an authentic brand that attracts and retains patients.”

Dr. Oana Taban

CEO & Founder, DENT ESTET · President, ADOM

2013

ADOM founded

1800+

members

sessions

Investment

What's included

440 Euro

per participant, VAT included

—2 course days, 16 sessions and workshops

—Templates and materials you can apply immediately

—Welcome coffee, breaks, and lunch on both days

—ADOM certificate and community access

Reserve seat

For teams

Bring your clinic team

Results come faster when the manager, marketing lead, and dentist hear the same information at the same time.

2 participants840 €

3 participants1.190 €

4+ participantsOn request

Request a team quote

FAQ

Before you register

Still have a question?

Write or call — we reply within one business day.

adom.impact@dentalmanagers.ro +40 755 222 040

Do I need marketing experience?

No. The course starts with strategy and moves to execution, with examples from real dental clinics. It helps both beginners and those who want to structure what they already do.

How does payment work?

By card through a secure processor, right after you complete the form. Your company invoice and seat confirmation arrive by email within minutes.

Can I send a colleague in my place?

Yes. Your seat is transferable to another team member up to 48 hours before the course, with a confirmation email.

Do I receive a certificate and materials?

Yes. You receive an ADOM participation certificate, course materials, and the workshop templates in digital format.

Do I have to take all 4 chapters?

No. Each chapter works independently. Chapter I covers marketing and communication; next come HR, operational management, and legal & procurement.

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