Bianca Iacob

Faculty

Bianca Iacob

Commercial Director — DENT ESTET

  • Commercial performance
  • Operational management
  • Patient experience

Bianca Iacob has led the commercial strategy of the DENT ESTET clinic group for over 10 years, with direct responsibility for the mechanisms that turn clinic activity into commercial performance, operational efficiency and a coherent patient experience.

LinkedIn profile

Biography

With more than a decade of experience in dental management, she coordinates clinic managers and the Patient Care and Front Desk teams and develops the processes that directly influence a clinic’s results: schedule optimisation, treatment-plan acceptance rates, patient retention, team productivity and efficient use of clinical capacity.

Her approach starts from a business perspective: a clinic’s performance is not produced by a single department and cannot be reduced to “sales”. It is the result of a system in which the schedule, the patient, the doctor, the Front Desk, Patient Care and the clinic manager operate in coordination.

That is why patient experience and commercial performance are not treated separately. A poorly managed appointment, unclear communication, an insufficiently explained treatment plan or the absence of follow-up are not only operational problems — they are points where the clinic loses trust, time and revenue.

Within ADOM, Bianca turns the experience gained coordinating a complex clinic system into indicators, protocols, working methods and management tools that owners and managers can implement in their own organisations.

Her courses are built around the question that matters for every manager: what do you need to track, measure and change today so that the clinic’s results are better tomorrow?

Topics cover patient and appointment management, Patient Experience, operational management and the non-financial indicators that influence and anticipate financial performance.

Training

  1. 01 Graduate of the Bucharest University of Economic Studies, with a Master's in Marketing and Business Communication, she furthered her managerial training through:
  2. 02 Negotiation Mastery – Harvard Business School 2021
  3. 03 Organizational Leadership – Harvard Business School 2021
  4. 04 Fast Track – mini MBA, Bucharest International School of Management 2024

ADOM expertise

Commercial Performance Patient Experience Operational Management Appointment Management Patient Retention KPI & Performance

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