Faculty
Bianca Iacob
Commercial Director — DENT ESTET
- Commercial performance
- Operational management
- Patient experience
Bianca Iacob has led the commercial strategy of the DENT ESTET clinic group for over 10 years, with direct responsibility for the mechanisms that turn clinic activity into commercial performance, operational efficiency and a coherent patient experience.
LinkedIn profileBiography
With more than a decade of experience in dental management, she coordinates clinic managers and the Patient Care and Front Desk teams and develops the processes that directly influence a clinic’s results: schedule optimisation, treatment-plan acceptance rates, patient retention, team productivity and efficient use of clinical capacity.
Her approach starts from a business perspective: a clinic’s performance is not produced by a single department and cannot be reduced to “sales”. It is the result of a system in which the schedule, the patient, the doctor, the Front Desk, Patient Care and the clinic manager operate in coordination.
That is why patient experience and commercial performance are not treated separately. A poorly managed appointment, unclear communication, an insufficiently explained treatment plan or the absence of follow-up are not only operational problems — they are points where the clinic loses trust, time and revenue.
Within ADOM, Bianca turns the experience gained coordinating a complex clinic system into indicators, protocols, working methods and management tools that owners and managers can implement in their own organisations.
Her courses are built around the question that matters for every manager: what do you need to track, measure and change today so that the clinic’s results are better tomorrow?
Topics cover patient and appointment management, Patient Experience, operational management and the non-financial indicators that influence and anticipate financial performance.
Programmes
Courses they teach
- 12—13 February 2027 Chapter III: Business Planning și Management Operațional în Clinicile Dentare – Ediția II
- 5—6 February 2027 Dental Start-Up Essentials
- 20—21 November 2026 Chapter II: Cultură organizațională și managementul echipei în clinicile dentare – Ediția II
- 30—31 October 2026 Front Desk Officer Seminar – Ediția XX
Explore their professional background, experience and CV
Open the full LinkedIn profile for roles, education and career history.